Timeless, romantic, and sophisticated

01 - Allure Bridals

Abella Abella

Polished and Bold

02 - Abella

Imaginative and Fanciful

03 - Disney Fairy Tale Weddings

  • Allure Bridals
    Refined and Memorable
    For the bride who feels most radiant when she’s fully herself. With sculpted bodices, Basque waistlines, and details like detachable sleeves and trains, these gowns shine from first look to last dance.
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    Allure Bridals
  • Allure Couture
    Glamorous and Indulgent
    Allure Couture turns up the volume with sculpted bodices, cathedral trains, and couture-inspired details like ruched overlays, tiered hems, and detachable bows. Bold silhouettes meet refined craftsmanship for brides who want an unforgettable entrance and exit.
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    Allure Couture
  • Allure Romance
    Dreamy and Feminine
    Allure Romance embraces softness and movement for the bride drawn to delicate detail. This season features floral appliques, airy chiffon, glittering tulle, and romantic touches—designed to feel dreamy, light, and effortlessly beautiful.
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    Allure Romance
  • Madison James
    Polished and Contemporary
    Madison James Bridal gowns embody quiet luxury and authentic beauty. Designed for the bride who wants to feel effortlessly confident and true to herself, each gown is crafted to celebrate individuality on one of life’s most meaningful days.
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    Madison James
  • Abella
    Bold and Stylish
    Where fashion meets fine art. Inspired by a summer in Europe, Abella’s 2026 “L’Artiste” Collection transforms bridal gowns into sculptural statements with brushstroke textures, romantic draping, and couture craftsmanship—for the bride as muse.
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    Abella
  • Allure Suits & Tuxedos
    Tailored yet Versatile
    Allure Suits and Tuxedos blend timeless elegance with modern flair, crafted for the style-conscious gentleman. With sharp tailoring and classic sophistication, each look is designed to stand out—making you feel refined and unforgettable.
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    Allure Suits & Tuxedos
  • Disney Fairy Tale Weddings
    Whimsical and Imaginative
    From dreamy venues to princess-inspired gowns, every wedding deserves a little magic. Disney Fairy Tale Weddings dresses help create a day full of wonder—so you can begin your happily ever after in a gown with magic in every thread.
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    Disney Fairy Tale Weddings
  • Bridgerton Wedding
    Regal and Ornate
    Inspired by Queen Charlotte and the opulence of Bridgerton, our gowns blend vintage romance with bold modern touches—think puffed sleeves, luxe lace, regal colors, and floral embroidery. Find your perfect dress and feel like royalty.
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    Bridgerton Wedding

The allure family of brands

Timeless, romantic, and memorable

Dress 1 Dress 2 Dress 3 Dress 3

You’ve always imagined this moment—one that lives on in photos, memories, and the way you felt wearing the dress. As you step into this new chapter with the person you love, choose a gown that reflects your story and the connection you share. With a wide range of collections and silhouettes, the Allure Bridals family of brands offers something for every bride—fashion-forward designs that are made to be remembered and crafted to stand the test of time.

ABOUT ALLURE BRIDALS
Love brought you here. Us too.

From a fabric store to a fashion legacy, Allure Bridals began as a small, family-run shop that evolved into a beloved bridal salon and, eventually, a full-scale design house. Launched in 2000, the Allure brand quickly gained recognition for its romantic silhouettes, thoughtful details, and impeccable craftsmanship. Today, Allure Bridals is home to a global family of brands across bridal, prom, and formalwear—continuing a tradition of helping generations of brides find the gown of their dreams.

Our Inspiration comes from you.

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June 5th,2025

Modern Men’s Wedding Suits for Sharp Summer and Fall Looks

VIEW INSPIRATION
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July 12th, 2025

Simple and Elegant Wedding Dresses for Autumn Weddings

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Upcoming Designer Events

see all trunk shows

Designer Event

Carbonneau Bridal & Formalwear

Featuring Allure Bridals, Allure Romance, & Wilderly Bride

Worcester, Massachusetts

Designer Event

Vows Bridal

Featuring Allure Bridals, Allure Couture, & Allure Romance

Watertown, Massachusetts

Preview Event

Moments Made

Featuring a preview of Allure Modest & Abella

Bluffdale, Utah

Designer Event

Fantasy Bridal

Allure Bridals, Wilderly Bride, Allure Modest, Disney Fairy Tale Weddings, Allure Couture, Allure Romance, Abella, & Bridgerton Wedding

Murray, Utah

Designer Event

Ivory Rose Bridal

Featuring Allure Bridals & Allure Romance

Appleton, Wisconsin

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Where fashion meets fine art — the Abella 2026 L’Artiste Collection turns bridal gowns into sculptural, couture masterpieces.
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For the Modern Bridal Muse